
Wisdom beyond Wealth. The true value of wealth transcends numbers—it is found in giving back to society, protecting the environment, and embracing responsibility for the future. For years, Noah has viewed sustainable development as the intersection of corporate responsibility and growth momentum. This belief has guided Noah's transformation of ESG principles from boardroom philosophy into operational reality across its business.
On September 29, 2025, at the prestigious "UN 80 Forum on Multilateralism and Sustainable Business," held on the 80th anniversary of the United Nations, Noah Wealth was honored with the "Sustainable Impact Project Award" for its long-term practices and innovative explorations in the field of sustainable development.
The forum gathered leaders from global politics and business, representatives of international organizations, and top academics to explore sustainable development paths for enterprises within a multilateral framework. As a high-level platform for dialogue promoting the integration of ESG and business in the international community, the awards presented at the forum are considered a significant recognition of a company's impact in the sustainability sector.
Jiayu Zhang, Founding investor and Executive Director of Noah, and Chair of the Sustainable Development Committee at Noah Holdings, was invited to participate in a roundtable dialogue, where she discussed the integration of sustainable development and financial innovation with global guests. The Sustainable Impact Project Award is not only a powerful endorsement of Noah's continued commitment to ESG principles, but it is also an inspiration for the company to push further and achieve even greater social and environmental outcomes.

Future Insights: From Financial Rearview to Value Foresight
During the roundtable discussion, Jiayu Zhang shared her profound insights on capital and sustainable development. She pointed out that the key to driving capital toward sustainability lies in reshaping the investment system for value discovery. This involves shifting the focus from the "rearview mirror" of financial performance to a forward-looking insight into "value drivers." She further analyzed the state of ESG investing in China: of the more than RMB36 trillion in assets held by domestic public funds, ESG-themed funds account for only about 2.8%. Similarly, green and ESG-themed bonds and bank wealth management products each constitute less than 3% of their respective markets. This indicates that the market is still in its early stages and requires a concerted push from both the financial industry and capital markets.


Unity of Knowledge and Action: Noah's ESG Practices and Market Challenges
As a practitioner in the industry, Noah Holdings has proactively published a sustainability report for 11 consecutive years since 2014, earning trust through transparency. Noah has not only incorporated select ESG funds into its product offerings but also partnered with Rayliant four years ago to launch an ESG quantitative strategy fund, which has demonstrated steady long-term performance since inception. However, the limited growth in the scale of these products shows that domestic investors still prioritize short-term returns over the long-term value of ESG investing.
Since 2014, Noah Holdings has released its Sustainability Report for 11 consecutive years. The 2024 report systematically presents the company's ESG actions and data-driven progress across seven core sections. Through this, Noah aims to help more stakeholders understand its efforts to create economic, environmental, and social value.
Embarking on a New Journey: Deepening ESG Integration and Value Co-Creation
At the investment level, ESG factors have become a core component, parallel to financial analysis. It has become crucial to systematically evaluate the cornerstones of sustainable resilience, including corporate governance, environmental compliance, employee well-being, and supply chain responsibility. As Noah continues to globalizes, the company pledges to enhance its sustainability performance and foster more effective dialogue with clients and stakeholders. The company firmly believes that a change in perception is the starting point for a change in action—a prerequisite for achieving sustainable development outcomes.











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