Pan Qing, CFO of Noah Holdings and CEO of ARK Wealth, recently shared insights in an exclusive interview with Sing Tao Daily, outlining the company’s strategic vision for global expansion, domestic market optimization, targeted client engagement, and long-term growth strategy.

Addressing the Rising Demand for Global Wealth Management

At Noah Holdings (HKEX: 6686, NYSE: NOAH), international expansion remains a key strategic focus. As Chinese expatriates who relocated abroad in recent years continue to expand their financial portfolios, demand for comprehensive and sophisticated wealth management solutions has grown substantially.

To meet this demand, ARK Wealth has accelerated its global expansion, establishing a Japan office in late 2023 and has actively evaluated opportunities in Europe in 2024. While offshore operations continue to scale, mainland China remains a critical market, with a steadfast commitment to delivering high-quality financial services and innovative investment solutions.

ARK Wealth Management: A Global Platform for Chinese Investors

As Noah’s enhanced international brand, ARK Wealth is positioned to meet the evolving needs of Chinese investors worldwide. With a mission to become the premier wealth management platform for the global Chinese community.

In this exclusive interview, ARK provides key insights into its international expansion strategy, unwavering commitment to its domestic core market, targeted client segmentation, and a disciplined approach to emerging markets—offering a comprehensive perspective on Noah and ARK’s long-term strategic direction and growth outlook.

Strategic Shift: Serving Established Chinese Communities Worldwide

Over the years, Noah has primarily focused on serving mainland Chinese clients and those preparing for overseas relocation. However, we have observed a critical gap in the market: many Chinese expatriates who have already settled abroad are underserved by existing financial institutions.

Commercial banks often lack specialized wealth management services, while private banks impose high asset thresholds—typically $30 million—to access premier services. The segment holding $5 million to $10 million in assets represents a substantial yet underserved client base seeking sophisticated and accessible financial solutions.

In addition, long-established Chinese expatriate families, many of whom emigrated two to three decades ago, are now seeking broader investment diversification. These shifts present a strategic opportunity for ARK Wealth to bridge the gap by delivering tailored, high-caliber wealth management services that address these evolving financial needs.

Strengthening Noah’s Global Footprint

Since its NYSE listing in 2010, Noah Holdings has continued to expand its international footprint, establishing its first licensed overseas financial entity in Hong Kong in 2012 and securing a dual listing on the Hong Kong Stock Exchange in 2022.

In 2024, the company undertook a comprehensive optimization of its three core business segments—Wealth Management, Asset Management, and Integrated Financial Services—to enhance its offshore asset allocation capabilities. Through three flagship global brands—ARK, Olive, and Glory, tailored wealth management, asset allocation, and financial services solutions have been designed for high-net-worth Chinese investors worldwide.

As of September 2023, Noah’s asset management subsidiaries, Gopher Asset Management and Olive Asset Management, collectively manage RMB 150.1 billion in assets, while the wealth management division serves more than 460,000 registered clients across mainland China, Hong Kong, New York, Silicon Valley, Singapore, and Los Angeles.

A Measured Approach to the Middle East

As economic ties between China and the Middle East deepen, Noah Holdings has actively explored opportunities in the region. Following an invitation from Dubai authorities, the company facilitated client visits and market assessments shortly after pandemic restrictions were lifted. With a growing number of clients conducting business in the Middle East, ARK Wealth continues to closely monitor market developments in the region.

However, expansion efforts remain deliberate and strategic. Beyond client acquisition, sustainable growth in the region depends on long-term client retention, which remains a key consideration in the company’s broader global strategy.